1. Introduction
Data Controller: Seolaps | Website: seolaps.website | Contact: privacy@seolaps.website
Welcome to Seolaps ("we," "us," or "our"). We are a professional digital marketing agency operating at seolaps.website, specializing in Search Engine Optimization (SEO), email marketing, and Google Ads management.
This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website or subscribe to our newsletter. We are committed to handling your personal data with transparency, integrity, and full compliance with the General Data Protection Regulation (GDPR), the CAN-SPAM Act, and all other applicable data protection laws.
By accessing seolaps.website or submitting your information through any form on our site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our website or services.
2. Information We Collect
We collect only the information necessary to provide our services and deliver a meaningful experience. We collect data in two ways: information you provide voluntarily and information collected automatically.
A. Information You Provide Directly
| Data Type | Examples | How Collected |
|---|---|---|
| Identity Data | First name, last name | Newsletter subscription form, contact form |
| Contact Data | Email address | Newsletter subscription form, contact form |
| Preference Data | Topics of interest (SEO, email marketing, etc.) | Newsletter preference selector |
| Communication Data | Message content, inquiries | Contact form |
| Consent Record | Timestamp, IP address, checkbox state | GDPR consent checkbox on subscription form |
B. Information Collected Automatically
When you visit our website, certain technical data is collected automatically through cookies, log files, and similar tracking technologies:
Usage Data
Pages visited, time spent, referral source, browser type and version
Device & Network Data
IP address (anonymized), device type, operating system, screen resolution
Cookie Data
Session cookies, preference cookies, and analytics cookies (see Section 6)
Email Engagement Data
Open rates, click-through rates, unsubscribe actions on emails we send
3. How We Use Your Data
We use your personal data only for legitimate purposes and always on the basis of a valid legal ground as required by GDPR. The following outlines how and why we use your information:
Newsletter & Marketing Communications
To send you our weekly newsletter, digital marketing tips, case studies, guides, and promotional content that you have explicitly opted in to receive. Legal basis: Consent (Art. 6(1)(a) GDPR)
Service Improvement & Analytics
To analyze how visitors use our website, identify popular content, fix technical issues, and improve the overall user experience. Legal basis: Legitimate Interests (Art. 6(1)(f) GDPR)
Responding to Enquiries
To respond to messages submitted through our contact form and provide you with the information or support you have requested. Legal basis: Contract / Legitimate Interests (Art. 6(1)(b)(f) GDPR)
Legal Compliance & Consent Records
To maintain records of your consent to receive marketing communications, fulfill our legal obligations, and resolve disputes. Legal basis: Legal Obligation (Art. 6(1)(c) GDPR)
Important: We will never use your data for automated decision-making or profiling that produces legal or similarly significant effects on you without your explicit consent.
4. Data Protection & Security
Protecting your personal data is a core responsibility we take seriously. We implement industry-standard technical and organizational measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction.
SSL/TLS Encryption
All data transmitted between your browser and our server is encrypted using SSL/TLS protocols (HTTPS).
Secure Servers
Your data is stored on secure, access-controlled servers hosted by reputable providers with physical and digital safeguards.
Limited Access
Access to your personal data is restricted to authorized team members who require it strictly to perform their duties.
No Data Selling
We never sell, rent, trade, or share your personal data with advertisers or any third party for their own marketing purposes.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. When your data is no longer needed, it is securely deleted or anonymized. If you have subscribed to our newsletter, we retain your contact information until you unsubscribe or request deletion.
5. Email Marketing & Brevo (Sendinblue)
Important Disclosure — Third-Party Email Processor
Seolaps uses Brevo (formerly known as Sendinblue), a third-party email marketing platform, to manage our subscriber list and deliver newsletter communications. By subscribing to our newsletter, you acknowledge and consent that your personal data — including your name and email address — will be transferred to and processed by Brevo for the purpose of sending you marketing emails on our behalf.
Brevo acts as our Data Processor under the terms of a Data Processing Agreement (DPA) in accordance with Article 28 of the GDPR. Brevo is a French company headquartered in Paris, France, and operates under EU data protection law.
What Brevo stores on our behalf:
- Your first name, last name (if provided), and email address
- Your subscription preferences and topic interests
- Consent timestamp and IP address at the time of subscription
- Email engagement data (opens, clicks, unsubscribes)
You can review Brevo's own Privacy Policy at brevo.com/legal/privacypolicy.
Our Commitment: Every email we send through Brevo will include a clear and functional unsubscribe link. You can opt out at any time by clicking this link or by emailing us at privacy@seolaps.website. Upon unsubscribing, your email address will be removed from our active mailing list within 10 business days.
7. Your Rights Under GDPR
Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data. We are committed to honoring all of these rights in a timely and transparent manner.
Right of Access
You have the right to request a copy of the personal data we hold about you at any time.
Right to Rectification
You can request that we correct any inaccurate or incomplete information we hold about you.
Right to Erasure
Also known as the "right to be forgotten." You may request that we delete all personal data we hold about you, subject to legal obligations.
Right to Object
You may object to the processing of your data for direct marketing purposes at any time, including profiling for such purposes.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, machine-readable format.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw your consent at any time. This does not affect the lawfulness of prior processing.
How to Exercise Your Rights: To exercise any of these rights, please send a request to privacy@seolaps.website with the subject line "Data Subject Request." We will respond within 30 days of receiving your request, in accordance with our GDPR obligations. You also have the right to lodge a complaint with your local data protection supervisory authority.
To Unsubscribe from Our Newsletter: Simply click the "Unsubscribe" link in the footer of any email we send you, or email us at privacy@seolaps.website. Your email will be removed from our mailing list promptly — no questions asked.
8. Third-Party Service Providers
In addition to Brevo, we work with a limited number of trusted third-party service providers who may have access to your data solely to perform services on our behalf. All such providers are contractually bound to process your data only as instructed and to implement adequate data protection measures.
Our current third-party service providers may include analytics platforms (such as Google Analytics), web hosting providers, and customer support tools. We do not permit these companies to use your personal data for their own marketing or business purposes.
We will never sell, rent, trade, or give away your personal data to any third party for commercial, advertising, or marketing purposes. Any sharing is strictly limited to what is necessary for the delivery of our services to you.
9. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Send an email notification to active subscribers if the changes are significant
- Post a notice on our homepage where appropriate
We encourage you to review this Privacy Policy periodically to stay informed. Your continued use of our website or newsletter subscription after changes are posted constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us. We are committed to addressing all privacy-related inquiries promptly and transparently.
Data Controller
Seolaps Digital Marketing
seolaps.website